We Own The Night Paris was only one of the many races that Nike organized in order to pursuit it’s commitment of celebrating, motivating and inspiring athletes around the world.

And so, after I integrated Nike European Headquarters, my involvement in Running took a way bigger scale.

I’ve started in Fall 2013 by assisting the Running Brand Director in the organisation of the We Run Series Races in 12 cities in Central and Eastern Europe. My role was to coordinate the differents functions (events, retails, PR…) during the all campaign.

Then, in Spring 2014, I’ve supported the Runing Digital Director to develop and execute the digital run of show of We Own The Night 2e editions across Berlin, Milan, Barcelona, Paris, London and Amsterdam.

Also between those 2 campaign, I’ve been asked to create from scratch the official employee Nike Run Club, which involved concepting events, managing budget, ressources, communication and make it sustainable on the long term.